Commercial strategy and go-to-market are key elements for a company to achieve success in its market. The commercial strategy establishes how the company will connect with potential customers and generate revenue, and incorporates elements such as market analysis, customer segmentation, value proposition, positioning, pricing, distribution and promotion. On the other hand, the Go-to-market is the operational part of the commercial strategy, which details the specific actions to be carried out to execute the commercial strategy. These aspects include sales channels, strategic partners, revenue model, budget and timeline.

Having a good commercial and go-to-market strategy is essential to differentiate yourself from the competition, adapt to customer needs and preferences, optimize resources and maximize profits. To this end, it is essential that this strategy be consistent with the company’s mission, vision and values, and with its short-, medium- and long-term objectives. In addition, it must be flexible and dynamic to adapt to changes in the environment and the market, thus ensuring that the company is always in line with the latest trends and market demands. In summary, a good commercial and go-to-market strategy is the basis for the success of any company, and must be carefully designed and adapted to market realities at all times.