Traxxia provides different types of strategy services: corporate strategy, business unit strategy, growth strategy, and/or internationalization strategy.

Traxxia’s strategy practice includes the use of data, analytics and artificial intelligence to make informed decisions and improve shareholder and stakeholder return. The company uses a variety of tools and technologies to collect, analyze and use data from various sources (e.g., financial returns, customer surveys, competitive analysis, etc.) to identify patterns and trends, as well as to make forecasts and predictions. This allows them to recommend informed strategic decisions throughout the organization.

Corporate strategy is a set of actions and strategies that enables a company to be worth more than the sum of its parts. We support our clients in defining their corporate strategy, answering two questions: “what business should we be in?” and “how does being in this type of business create synergies and/or add value to the competitive advantage of the company as a whole?”.

We help our clients by clarifying the direction and objectives of the corporate strategy, defining the best size and structure of the business portfolio, determining the most effective form of financing and defining how to organize for execution.

The business unit strategy is a set of actions that enable a company to serve its customers better than its competitors, and at a lower cost. It helps answer two questions:” Where to compete?” and “How to compete to win?”

We assist our clients in defining winning business unit strategies by identifying the reasons for underperformance in their existing operations, consumer and customer needs, competitive gaps, and growth strategies to expand their business through adjacent moves into other products/services, geographies, etc. This is then integrated into a financial model that reflects costs, investments, revenues and performance, as well as a comprehensive implementation program.